Pleasant Tickets Blog Roll

When organizing tickets for an event, there are number of things that are obvious considerations for most event managers like cost, box office capabilities, online purchasing, fulfilment, seat maps, and payment options.   However there are some hidden considerations that a less experienced event manager might not consider, but should. 

When dealing with the large ticketing solutions companies, event managers often feel like they have little or no control of the fees that are added to the tickets.  Not only is this a great frustration for the event manager, it is often a huge pain point for the consumer. 

Finding new and creative ways to generate more sales is a challenge that virtually every event manager has, yet the opportunities seem limited with the ticketing solutions offered in the marketplace...until now.

Digital Alberta has selected Pleasant Tickets as a finalist in their 2012 Digital Awards. This awards program “…recognizes leaders in innovation, creativity and the evolving digital media sector in Alberta.” 

It is likely that we have all experienced a cross-sell (suggesting products of possible similar interest) or up-sell (suggesting higher valued products instead of the one being considered) when we have purchased something.  Probably the most recognized is the suggestive selling that Amazon does, which recognizes that when someone is searching or buying a certain product, they are provided a message that suggests “…people who have bought this item, have also bought…”.   This cross-selling is a very successful tactic that ultimately works to get the greatest amount of sales from a customer.

Have you ever managed an event that offers festival or season passes, often with dates, venues and/or performers that aren’t nailed down when the passes were made available?   This can become a challenging scenario for event managers.  Most ticketing solutions have pretty standard options such as:

If you manage theater events, concerts, festivals or venues that have events with ticket sales, you may have been exposed to some of the challenging service charges and payment tactics of the larger ticketing companies. Most notably, many of them act as your payment processor, or in other words, they sell the tickets, process the payments and keep the money for you until sometime after the event.

In order to select the best box office ticketing system for your events, you should honestly appraise your needs, logistics, and customer service level that will make your events great. Taking the time to answer the right questions ahead of time can make the difference between a well run, smooth experience, and one that gives a less-than-favorable impression to the event goers (and you). 

To better understand your options between event ticket software and a hosted ticket solution, we should first define what each is. Software is either a custom designed or a leased/licensed solution that is loaded onto your own server. A hosted solution is accessed through the Internet and does not require any installation; it is hosted on third-party server and simply requires administrative rights to log on.

Cash flow is among the key issues that any event manager should have at the top of their mind, when making decisions about their event. In fact, it should be one of your top considerations when deciding what box office solution is best suited for your needs.